PRODUCTS CENTER

In fact, the sales position is a position with the highest comprehensive ability requirements. Every link and every detail of contact with customers affects the reputation and image of the entire company, including its development.

Sales functions: development, search, recommendation, negotiation, maintenance, public relations, marketing

According to data, most consumer goods companies spend 7% of their sales on sales personnel, and 20% of transaction and promotion expenses are spent by the sales department. This shows the important position of sales staff and sales department in the company. So as a salesperson, what do you need to know and what abilities do you need to have?

1. Understand the company

The company's image, scale, strength, industry status and reputation will all make customers associate it, thus affecting customers' trust in the product. Sales staff understand the company's situation, which can not only make the work of persuading customers easier, but also have a sense of honor and pride in the company, thereby increasing sales confidence. Sales staff must understand the company, including: the company's history (development history), current situation ( scale and strength), future (development prospects and planning), image (business philosophy, industry status, honor, evaluation by authoritative organizations) and company leadership (experience, honor), etc.

2. Understand the product

Product knowledge is sales ability. The higher the technical content of the product, the greater the importance of product knowledge in sales. Sales staff must become "product experts" because customers like to buy from experts. The ways sales staff can master are:

Listen - Listen to professionals introducing product knowledge;

See - observe the product in person;

Use - use the product personally;

Ask - to find answers to questions;

Feeling - carefully understand the advantages and disadvantages of the product;

Speak-understanding and letting others understand are two concepts.

3. Trust products

On the basis of understanding product knowledge, salespersons should further appreciate the advantages of their products, and believe that their products are good products, products that can bring benefits to consumers, and products that are worth buying by customers. This kind of trust will give sales staff confidence, thereby making their ability to persuade customers stronger.

It can be said that the junior salesperson knows the basic knowledge of the product, the intermediate salesperson can further understand the selling points and advantages of the product, and can specify countermeasures, and the senior salesperson trusts the product on the basis of understanding the product.

4. Understand competitive brands

Customers often compare the products promoted by the salesperson with those of competing brands and ask some questions. Excellent salespersons should introduce the company's products with confidence on the basis of a full understanding of each other's products. There is no need to maliciously desecrate competing products. Products are also a part of corporate culture. To infect and persuade your customers with corporate culture, company products, and personal charm, this is the quality that an excellent topsales should have.

Heart whispers and wishes: The crow feeds the lamb on its knees

2014-5-11 Mother's Day, I wish mothers all over the world to be more happy, less worried, and live a long and healthy life!

Source: Yangqi Team Editor: Yangqi People